Expert insights, strategies and tips for getting your business found. On Google, in Google Maps, and in the answers ChatGPT, Gemini and Perplexity give.
To truly grow a business, you must shift your focus to the middle of the funnel (MoFu) and the bottom of the funnel (BoFu), where casual browsers transform into serious buyers.
By publishing and optimizing content on high-authority, third-party websites, you can "piggyback" on their massive trust and authority, effectively driving traffic to your target site much faster.
Top-of-funnel (TOFU) content plays a vital role in the buyer's journey by introducing your business to people who may not yet know they need your product or service.